Between Music & Gaming

The Billboard Theory: Why Momentum Beats Marketing

In today’s gaming economy, reach isn’t relevance.

Oct 22 • 

Kenny Vaughan

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July 2025

iTunes, Portals and Bottlenecking Gaming Culture

Music biz strategy and foretelling. What we can learn from iTunes success ages ago, and how it points towards an issue with gaming today. Where's my…

Jul 22 • 

Kenny Vaughan

4

1

What do Pitbull-themed bald caps and midnight launches have in common?

I know it sounds like a setup to a joke, but hear me out...

Jul 7 • 

Kenny Vaughan

1

1

May 2025

Fan Refraction - Music Is The New Hashtag

Can sound branding be...infinite?

May 29 • 

Kenny Vaughan

3

1

Curating game music is the missing magic.

Curation = Culture = Community

May 9 • 

Kenny Vaughan

10

1

April 2025

Nintendo's secret 'Switch 2' strategy

I've gone full tin-foil-hat conspiracy and I'd like to share this with you.

Apr 17 • 

Kenny Vaughan

4

4

1

How To Be Cool AF 101: Play Jet Set Radio

JET SET RADIOOOOOOO

Apr 3 • 

Kenny Vaughan

2

3

March 2025

Why 3am Minecraft makes people cry - 'Liminal' Music

Instead of just thinking ‘how does music fit with the game’, we can also ask ‘how does the game fit with music’?

Mar 6 • 

Kenny Vaughan

1

February 2025

“If GTA VI Launches in 2025, It Will Change the Music & Gaming Space Forever“

(K. Vaughan, 2025) Back once again with the ill behaviour.

Feb 13 • 

Kenny Vaughan

1

January 2025

Webfishing's Got Talent

Unintentionally, the most genuinely social online spaces could prime a music x gaming trend throughout 2025.

Jan 29 • 

Kenny Vaughan

December 2024

One whole year of Substack!

:o

Dec 18, 2024 • 

Kenny Vaughan

Chill AF Music in Chill AF Games - ft. 'Satisfactory'

There is nothing quite like setting up a perfectly automated factory with the right musical ambience *cough* Lofi Girl *cough*

Dec 5, 2024 • 

Kenny Vaughan